CPC e CPM

Quando scegliere CPC rispetto a CPM

In breve, dipende dal tuo obiettivo.

Choose CPC (cost per click) advertising when your goal is to have people click through to your website or your Facebook Page, Event, or Application. With CPC advertising, you can control the actual cost to drive each person to your site. Many advertisers hoping to drive online conversions through their ads (e.g. sales of t-shirts or subscribers to a newsletter) will choose the CPC model.

Choose CPM (cost per thousand impressions) advertising when your goal is to increase brand, product or service awareness